Blah, blah, blah…
If you have a teenager in the house, they’re probably getting inundated with mail from prospective colleges.
Here’s how one college recently stood out with their messaging.
My son has been ignoring most of the mail he gets. But not this one!
We got a chuckle out of it. Actually read it. Heck, I saved it and posted it on the internet for you to see. And you’ll probably tell someone else about it.
THAT’S how you do messaging that sticks.
Don’t be boring!
Communication to your constituents, donors and customers MUST stand out if you’re going to get noticed in all the noise.
- Add humor
- Dare to be different
- Just don’t be boring!