3 Tips To Reach Older Generations Through Digital

“But our audience is older. We need some other way to reach them than digital.”

Really?

According to the 2016 Neilson Social Media Report, a whopping 77% of Americans age 50+ now have smartphones — up 12% since last year.

So what does that mean for you?

1. Don’t discount digital marketing

Don’t think of digital as an add-on to your strategy for reaching people 50+. Make it part of the core. Consider digital only campaigns targeted specifically at that age group. They usually have more money than a younger generation and they spend / give more online than offline. So if you strategize well, your return on investment could be amazing.

2. Use multi-channel digital marketing

You’re thinking Facebook, right? Sure, it’s the best bang for your buck right now and should definitely be a core part of reaching that 50+ crowd. But you’ll skyrocket your response rates by targeting those same people with an email. And be sure to have a fantastic website landing page for that campaign.

3. Get fancy with digital marketing

Wanna do even more? Re-target people who didn’t respond to your campaign the first time. Use a pop-up lightbox to increase quick conversions. Try A/B testing your headlines, images and offers to see what’s driving response.

Bottom line: We all live in a digital world.
Reaching people age 50+ through digital is just a matter of smart strategy.

nathan3 Tips To Reach Older Generations Through Digital

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